The data economy will create hundreds of millions of euros in value for transport in Finland. In recent years, Fintraffic's role, which covers all modes of transport, has brought transport operators to the same table to jointly build a data-based traffic data ecosystem.

Finland took the lead in the 2023 Digital Barometer. The opportunities for utilising data and artificial intelligence are thus extensive, but we can still do better in harnessing data for business development.